How we work
Follow the work. Find the constraint.
Follow demand through response, booking, capacity and contribution to locate the constraint and give the next action a clear owner.
Begin with one business decision and a defined service line or location. Follow the same opportunity across the customer journey so differences between reports become questions we can investigate.
This is a management framework. It is not an industry benchmark or a promise that every business follows an identical process.
Demand
Are we attracting work we can serve?
Examine unique inquiries by service, geography, urgency and source. Separate serviceable opportunities from demand outside the business’s offer or footprint.
Response
Can customers obtain a useful next step?
Trace connection, response and follow-through. Keep unresolved contacts visible and examine when and where customers lose the path forward.
Booking
Does suitable demand become a commitment?
Keep booked visits, estimates and sold jobs distinct. Review loss reasons, including unavailable appointments, before assigning a cause to a booking rate.
Capacity
Can we deliver the promised work?
Match the work to skill, geography, duration and service window. Examine reschedules, cancellations and callbacks alongside available hours.
Contribution
Is the work worth acquiring and delivering?
Connect completed net revenue to agreed direct costs and acquisition expense. Reconcile definitions with finance and make remaining overhead visible.
From evidence to an accountable action.
Frame the decision
Agree the question, executive sponsor, operating counterpart, reporting period and evidence available. Define what the review can conclude and where it has limits.
Trace and reconcile
Review authorized records and system definitions. Trace a varied selection of opportunities and reconcile findings with aggregate reports. A selected sample can reveal mechanisms; it cannot establish a business-wide failure rate on its own.
Prioritize and assign
Separate observed facts from working explanations. Rank actions by evidence, expected mechanism, feasibility and dependency. Name an accountable role, review date and measure for each priority.
Review the decision
Use a practical growth-review cadence to assess the result and decide what to continue, change or stop. Keep the original expectation and any remaining uncertainty visible.
Read the complete framework and leadership scorecard →Start with the business question
Give the next growth decision a clear basis.
The Growth Diagnostic establishes the baseline, traces the handoffs and sets a practical 90-day plan. Three working weeks. US$7,500 for the standard scope.